Project Overview
The Custom B2B Ecommerce Platform was designed for the UK-based vendor for its wholesalers, distributors, and enterprise customers. Prior to this, the majority of orders were placed via email or salespeople, which made the purchasing process cumbersome and increasingly hard to handle as the volume of orders grew.
A central B2B e-commerce website that would allow business customers to browse products, order them in bulk, or reorder them was created. This website also features personalized product recommendations, a shopping assistant, and 3D views of products. Developed on React and Node.js, the solution provides users with a responsive shopping experience both on desktop and mobile devices.
As a B2B ecommerce website development company, ManekTech helps businesses build customized online stores that fit their purchasing workflows and long-term growth plans.
Project Objectives
- Simplify bulk orders for business customers.
- Allow repeat customers to place their orders on their own.
- Eliminate manual order entry by sales representatives.
- Enhance the experience of searching for products.
- Create a seamless shopping experience for desktop and mobile devices.
- Facilitate the process of finding relevant products.
- Increase operational efficiency and speed up order processing.
- Develop an e-commerce platform that will scale in the future.
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Business Challenges
1. Manual Ordering Process
The majority of orders were processed via email and sales representatives, not by the dedicated online ordering system, which made the ordering process longer.
2. Problem with Repeating Orders
Repeat customers were not provided with a convenient self-service ordering process and had to contact the sales team once again to place repeat orders.
3. Hard Product Search
With the growth of the catalog, it became harder for buyers to find relevant products that would fit them. It led to additional effort and time spent on purchases.
4. Problems with Bulk and Account Order Placement
Business buyers required an easy and simple solution to place orders and buy via account and place bulk orders.
5. Unreliable Mobile User Experience
It was necessary for customers to be able to place orders during office hours on various devices, including mobile. The website should work properly on desktop and mobile screens.
6. Scalability and Performance
The client planned to increase the number of products, customers, and orders, so the platform had to be scalable and capable of performing well without constant architecture changes.
Our Solutions
To solve the above problems, we have created a custom-made B2B e-commerce platform where product browsing, account-based purchasing, bulk ordering, and repeat purchases can be conducted. Our platform is aimed at reducing the number of sales operations and increasing the control of our business clients over their orders.
Account-Based Purchasing and Bulk Orders
Our platform provides a structured purchasing process that includes the ability to browse products, conduct bulk orders, and repeat purchases. It reduces the number of emails and manual order coordination.
Smarter Product Discovery
Product recommendations based on browsing and purchasing history help buyers find the relevant products. Smarter product discovery makes the purchasing process smoother and minimizes the involvement of the sales team.
Smart Shopping Assistant
We have created a shopping assistant to answer frequently asked questions regarding the products and orders. It helps our customers to get necessary information and lets our internal teams focus on high-value accounts.
Interactive 3D Product Visualization
In case of products that require a closer examination, there is an opportunity to explore products using 3D visualization powered by WebGL.
Key Benefits
- Facilitate bulk buying and repeat orders.
- Eliminate repetitive tasks for sales staff.
- Offer a self-ordering facility to repeat buyers.
- Facilitate product discovery using recommendations.
- Facilitate understanding of products using 3D views.
- Minimize routine queries related to products and orders.
- Ensure a seamless user interface across desktop and mobile devices.
- Efficiently process orders.
- Handle larger product and customer databases.
- Lay a solid base for future ecommerce improvements.
Key Features
Account-Based Buying
Facilitate the account-based purchasing process in a B2B context for accounts, large orders, and repeat purchases.
Bulk Order Management
Ensure easy bulk purchases from an easy-to-use e-commerce site.
Repeat Purchasing
Ensure repeat purchases of items without the need to initiate an enquiry process again.
Personalized Product Recommendation
Use browsing behavior and previous order history to provide personalized product recommendations.
Shopping Assistant
Act as a personal shopping assistant who can provide information about products and guide them through the ordering process.
Interactive 3D Visualisation
Enable product visualization in a WebGL view for a detailed view of a product and understanding of the product characteristics.
Mobile Interface
Facilitate easy browsing and ordering of products using the responsive interface.
Performance Tuning
Ensure a faster and better user experience on the application by tuning the application for improved performance.
Scalable Design
Ensure that the design scales up to accommodate future growth in terms of products, customer base, orders, etc.
Support Online Transactions
Support payments through online transactions via configured payment integration in the application environment.
Technology
| Frontend | React.js |
| Backend | Node.js |
| Database | PostgreSQL, MongoDB |
| Search & Discovery | Elasticsearch |
| 3D Product Visualization | WebGL |
| Payment Gateway | Stripe |
| Cloud Infrastructure | Amazon Web Services (AWS) |
| Containerization | Docker |
| CI/CD | GitHub Actions |
| Project Management | Jira, Slack |
Business Results
38%
Increase in Completed Online Orders
The new self-service purchasing experience helped more business customers complete orders online instead of relying on the previous enquiry-based process.
42%
Reduction in Manual Order Processing
Bulk ordering and repeat purchasing features reduced the time sales staff spent coordinating routine orders manually.
31%
Adoption of Self-Service Ordering Among Repeat Customers
Within three months, 31% of repeat customers had moved to self-service ordering, giving them greater control over their purchasing process.
Faster Order Completion
The platform reduced reliance on lengthy email exchanges and manual confirmations, helping customers complete their orders through a more organized process.
Consistent Performance During Peak Hours
Performance optimization and scalable architecture helped maintain a stable shopping experience during busy periods as customer activity increased.
Product Gallery
Do you want to build a B2B e-commerce website like this?
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- 450+ Engineers
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Frequently Asked Questions
This kind of ecommerce platform enables businesses to sell their products to other businesses in an online environment, which includes wholesalers, distributors, retailers, and enterprise buyers.
The main features that are required in a B2B ecommerce platform include product catalogues, bulk ordering, customer accounts, repeat purchasing, product searching, payment processing, order management, and responsive design.
Customers will be able to browse products and purchase them independently, thus decreasing the workload of sales reps who have to deal with routine enquiries, repeat orders, and confirmations.
Yes. The platform can be developed considering the customer’s purchasing process, and bulk ordering as well as repeat purchasing can be made easy for regular business buyers.
Usually, the business buyer needs to find a certain product quickly. Thus, product discovery will help reduce the time of browsing and purchasing products.
