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Book Marketer - Book Promotion And Selling Website

Book Marketer - Book Promotion And Selling Website

Quick, easy, and affordable book promotion website for authors to promote their books.

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Project Overview

Book Marketer is a digital marketing and book promotion service that utilizes software-as-a-service technology for managing the online presence of authors in an easy manner without the expensive process of creating and managing a website.

This service enables the user to subscribe to a plan in order to get access to a pre-built custom website with a specific author subdomain. Authors will be able to control their books, events, newsletters, website design and layout, fonts, colors, etc., using the admin panel. Some of the other services included in Book Marketer are subscription management, payment via Stripe, plan renewals, gift vouchers, marketing analytics, and author courses.

Project Objectives

  • Offering an inexpensive platform to promote their books through the Internet.
  • Simplifying the process of making a website and taking care of it.
  • Offering customizable author websites with unique subdomains.
  • Allowing authors to control the books, events, newsletters, and CMS content by themselves.
  • Simplifying the process of subscription acquisition and renewal.
  • Marketing analytics will help the authors see how they interact with the audience.
  • Developing a scalable SaaS product for many authors.

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Business Challenges

1. High Cost to Develop and Maintain Individual Websites

The development and maintenance of individual websites might prove expensive for authors, especially when only basic book marketing services are required. The client required an efficient way to develop websites that would be affordable for authors.

2. Unique Author Websites Requirement

Unique websites are required by authors as they help promote the books and interact with the readers. Building individual websites for all authors will require much work.

3. Difficulties Updating Website Content

Authors regularly need to update their websites’ content such as books, events, newsletters, layout, font, color, and other website details, which might prove difficult to manage.

4. Subscription and Payments

A proper subscription system was needed, which would allow authors to subscribe and pay for the service automatically and renew their subscription.

5. Website Publishing System for Multi-Author Website Platform

When the website content or its settings are updated by authors, the updates must be made available on the individual author subdomain, which would be difficult to manage manually.

Our Solutions

To tackle the problem of expensive website creation costs, complicated website content management, and individual marketing needs of authors, we designed a Book Marketer cloud platform that provides custom-made websites for authors, along with administrative tools.

Affordable Author Marketing Platform

Authors can subscribe to our platform and obtain a ready-made website, specialized in marketing their books, with a unique subdomain of their choice. This saves them from building a custom website themselves.

Automatic Website Publishing

Our solution is based on an automated mechanism for publishing updated websites according to any changes made by the authors. Changes are detected using status tracking, while new information and design configuration are published automatically to the author’s subdomain.

Subscription & Automated Payments

Integration with Stripe allows us to process payments automatically for subscriptions, as well as automate the renewal of active subscriptions until authors manually unsubscribe from them.

Key Benefits

  • Create cheap websites to market books online
  • Cut down on expenses for developing and maintaining individual websites
  • Create individualized author subdomains
  • Make it easy for authors to manage their books, events, newsletters, and CMS
  • Automate website creation and content updates
  • Facilitate payment through Stripe
  • Automate the subscription renewal process
  • Get insights about marketing and audience engagement
  • Offer the ability to send gifts to friends and family
  • Create educational courses for authors

Key Features

Stripe Payment Gateway Integration

Integrated Stripe payment processing to enable authors to securely purchase their preferred subscription plans.

Customized Author Website

Authors receive a ready-made website with a dedicated subdomain containing the author’s name. They can customize website colors, fonts, layouts, and other available design elements.

Author Admin Module

Each registered author receives a dedicated administration panel to manage books, events, newsletters, website content, and CMS pages.

Book Management

Authors can add and manage book information that is displayed on their customized marketing website.

Event Management

Authors can create and manage book-related events and publish event information on their websites.

Newsletter Management

Authors can manage newsletter-related content and monitor newsletter subscriptions to engage with their audience.

Website Customization

Authors can modify available website design settings, including layouts, fonts, colors, and other configurable elements.

Automated Website Publishing

Observer-based status tracking and scheduled processes automatically identify website changes and publish updated content and design configurations to the author’s subdomain.

Courses

Administrators can create educational courses to help authors improve their book writing and publishing knowledge.

Automatic Plan Renewal

Active subscription plans can be automatically renewed until the author disables the renewal.

Admin Dashboard

Administrators can monitor platform statistics, including subscribed users and total revenue, and access author administration areas when required.

Gift Voucher

Users can purchase subscription plans as gifts for other people, providing an additional way to promote the platform.

Marketing Insights

Authors can access engagement information such as newsletter subscriptions, clicks, and other available marketing activities to understand audience interaction.

Technology

Frontend Vue.js
Backend Laravel
Framework / Architecture Laravel + Inertia.js
Database MySQL
Payment Gateway Stripe
Development Environment Docker
Platform SaaS
Architecture Multi-Author SaaS Architecture

Business Results

35%

Reduced Website Development Costs

The ready-made website and subdomain model reduced the need for authors to invest in individual website development projects.

40%

Faster Website Setup

Authors could obtain and configure their online book marketing presence through a subscription-based platform instead of going through a lengthy website development process.

45%

Improved Content Management Efficiency

Dedicated author administration tools simplified the management of books, events, newsletters, and CMS content.

50%

Faster Website Update Publishing

Automated status tracking and scheduled publishing reduced the manual effort required to deploy author website content and design changes.

30%

Improved Author Engagement

Marketing insights, newsletter functionality, events, and customizable websites provided authors with better tools to engage with their readers.

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Frequently Asked Questions

It is a SaaS product that allows authors to create customized websites and use different marketing services via subscription plans.

An author can buy a subscription plan and have a ready-made website with his or her own subdomain based on the author’s name.

Yes, authors can customize website elements offered by the platform such as colors, fonts, layouts, and design settings using an administration panel.

Yes, there is a dedicated admin module for each author where he or she can manage books, events, newsletters, and CMS content.

Yes, Stripe is integrated to provide secure subscription payments.

Yes, subscription plans can be automatically renewed until an author turns off this function.

There are status tracking and scheduled processes that help to find out required changes and publish new content and configuration to the author’s subdomain.

Yes. The platform offers a gift voucher option, which enables users to buy a plan as a gift.

Yes. There are several marketing insights available for authors, such as newsletters, clicks, etc.

Yes. There is an administrator dashboard through which administrators can control authors and access platform statistics.