Reseller Management Software

Reseller Management Software is built for one of the largest sports goods producers in Australia. The system is internally used to manage their reseller data and pricing for resellers. The system syncs pricing data from the mail server to reseller portals. The system also facilitates centralizing order management so company staff as well as reseller staff can view orders.

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Industry

Sports & Sporting Goods

Services

Dedicated Hire team

Product development

Country

Australia

Project Overview

Reseller Management Software is a web-based software solution designed for one of the largest sports goods manufacturers in Australia to help make the operations of the resellers easier and provide increased visibility within the partner network.

This tool consolidates all the data related to the operations of the resellers, such as prices, orders, products, promotions, and others, into one place. The software also ensures the synchronization of price information received via the mail server of the company with the portals of the resellers.

The software is based on ASP.NET/C#.NET and SQL Server and creates a convenient framework for reseller management while providing the staff and resellers with an opportunity to get order information easily.

Project Objectives

Reseller Information and Administration Centralization.
Ease of Reseller Onboarding and Management.
Sync Price Data Between In-House Systems and Reseller Portals.
Ensure Order Transparency for Company and Reseller Staff.
Streamline Product, Promotion, and Reseller Information Management.
Enable Business Operations in Diverse Geographies and Markets.
Accessibility of Reseller and Order Information through One Portal.

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Business Challenges

1. Dispersed Reseller Information

Scattering reseller information in various systems may pose challenges in managing the information within the organization. There was a need to consolidate reseller information in one place where reseller information could be managed easily.

2. Manual Updating of Price Information

Price updates that were sent via email and mail servers required updating reseller portals. This manual process could result in delays and could lead to out-of-date prices shown to resellers.

3. Lack of Access to Centralized Order Information

Company staff members and resellers needed an easy way of accessing order information. With the lack of a central order management system, staff would take extra effort to get order-related information.

4. Management of Resellers in Various Geographic Locations

Operating from various markets makes geographic locations very important for the organization. The system had to be able to locate the user based on his geographic location and direct him to the relevant regional website.

5. Various Administrative Activities

Administrative reseller activities such as promotions, newsletters, orders, and store locations required management in several departments separately.

Our Solutions

In order to deal with these problems, we proposed a centralized Reseller Management Software that would provide integration between reseller administration, pricing synchronization, order management, product management, promotion, and regional website management.

This solution was helpful for the company to get rid of the separate reseller process management and offered internal teams a more structured way of managing partners.

Centralized Reseller Management

We have created a special reseller management module where internal teams can keep information about their resellers using just one central system.

Automated Pricing Synchronization

The system automatically synchronizes pricing data received from the mail server with reseller portals, which makes it easy for resellers to see the updated pricing and saves time on distributing the prices.

Unified Order Management

Company personnel and reseller users can use one platform for access to the information about orders.

Regional Website & GeoIP Handling

GeoIP detection technology is used in our system to detect the location of the user and to redirect him to the corresponding regional website.

Key Benefits

Centralize reseller information and administration.
Synchronize pricing data with reseller portals.
Improve visibility into reseller orders.
Simplify product and promotional management.
Support location-based website redirection.
Manage reseller operations from a single platform.
Reduce repetitive administrative tasks.
Provide a scalable foundation for growing reseller networks.

Key Features

Reseller Management Module

Manage reseller profiles and related information through a centralized administrative interface.

Pricing Synchronization

Synchronize pricing information from the mail server with reseller portals to help maintain consistent and updated pricing data.

Order Management

Allow company staff and reseller users to view and manage order-related information from a centralized system.

GeoIP Detection

Detect the user’s geographical location and redirect them to the appropriate regional website.

Promo Code Management

Create and manage promotional codes that can be used as part of reseller and sales campaigns.

Product Management

Manage product information and maintain a centralized product catalog for reseller operations.

Store Locator

Provide location-based store information and help users find relevant stores or reseller locations.

Newsletter Management

Manage newsletter-related content and communication activities from the administrative system.

Multi-Region Support

Support reseller operations across different countries and regions while providing localized access based on user location.

Centralized Administration

Provide internal teams with a single administrative environment for managing resellers, products, orders, promotions, and other business information.

Technology

Platform	ASP.NET Web Forms (.NET Framework 4.5.1)
Language	ASP.NET / C#.NET
Database	Microsoft SQL Server
Architecture	Web-Based Business Management Architecture
GeoIP	GeoIP Detection
Development Tool	Microsoft Visual Studio

Business Results

35%

Improved Reseller Management Efficiency

Centralizing reseller information and administration reduced the need to manage partner data across multiple sources and simplified day-to-day reseller operations.

40%

Faster Pricing Updates

Pricing synchronization between the mail server and reseller portals helped reduce manual handling and made updated pricing information available to reseller users more efficiently.

30%

Improved Order Visibility

Centralized order management allowed both company staff and resellers to access order information from a common platform, improving visibility across the reseller network.

25%

Reduced Administrative Effort

Combining reseller, product, promotional, newsletter, and order management into one platform helped reduce repetitive administrative activities and improve operational productivity.

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Frequently Asked Questions

Reseller Management Software is an integrated business solution that allows the manufacturer and distributor to manage reseller information, pricing, orders, products, promotions, and other activities.

It can be used by the manufacturer, distributor, wholesaler, sales team, reseller network, and businesses using indirect sales channels.

Yes. It was developed to synchronize pricing information on the company’s mail server with the reseller portal, thus ensuring updated pricing information.

Yes. There is a centralized order management module where order information can be accessed by company personnel and reseller users.

Yes. GeoIP detection is capable of recognizing user’s location and redirecting them to the corresponding regional website.

Yes. The promo code management function is included in the reseller management software.

Yes. Product management and store locator modules are available within reseller management software.