Why Mobile Apps Are the Future of Business Growth?

Introduction:

If you want your business to move with today’s fast-paced contemporary mobile world, it is the perfect time to have your mobile presence launched through an app. What better than including a mobile app in your marketing toolkit, to enhance your advertising efforts for an extensive branding reach? Not only a mobile app helps in promoting your business on a Smartphone but also delivers a tangible value to the users making their lives simpler and uplifting your brand reputation.

Let us see how a mobile app plays a critical role in getting your business on the right track, and concurrently growing your customer base:

What is a Mobile App?

A mobile app is a functional software or computer program developed for a specific purpose or to provide solutions to users.  It runs on various smartphones, tablets, and IOS and can be used to perform day-to-day functions or business operations.

Why does your business need a mobile app to establish a successful business?

Every business should have mobile apps to create a loyal customer base.  Today’s Genz and millennial generations are on the phone most of the time. Have you ever wondered what they do all the time looking at the phone screen? Emarketer research says 88% of this generation spends time on the phone. Also, one survey found that 21% of millennials often check apps on their phone 50 times a day.

Statista research department has predicted that mobile app revenue is expected to grow up to 249.9 billion U.S. dollars by 2027. This shows the demand of mobile apps and how it is the favorite of customers. Mobile apps are more likely to be opened by users because of its easy accessibility and helpful use.

Below are some of the top reasons Why your business needs a mobile app, let's dive in!

1. Customer Experience Improves Drastically

When there is a mobile app in place, customers access your products or services 24/7 without worrying about accessibility. This, in turn, not just satisfies existing customers, but also tends to bring new customers on board through word of mouth, when people talk good things about your app.

2. Boost Your Brand Value

Mobile apps today represent the brand image of a business. When you have a wonderful app in place, people would be talking about it all over the place, especially when it has a distinctive value to offer. Since most users today own a Smartphone; an app with memorable UI/UX is surely going to click, boosting brand value.

3. One More Advertising Channel

A mobile app is not just a mere tool to present your offerings to a prospective audience but even acts as a marketing channel through which you can have your app design, as well as user feedback promoting your business. Additionally, since you can have social media platforms integrated, you can have your social media profiles connect with your app. Other than that, features like push notifications and in-app messaging play an important role in notifying users.

4. Bring New Customers On-Board

Today’s consumers are always on the move, always wanting to get connected with the web. Hence, an app can be vital in being the best portable companion, keeping users constantly aware of what’s new with the products or services. This helps in not just retaining existing customers, but even bringing new customers.

5. Add Multiple Revenue Streams

A mobile app can provide multiple ways to earn an ongoing revenue stream with the likes of in-app advertising, premium upgrades, affiliate programs, and more. These all are additional ways to earn money other than promoting your own products or services through an app. Hence, you can not only increase your revenue, but also increase your customer base over time, leading to an increased number of sales. When you have advertising integrated within the app, more traffic will bring in more revenue over time, not to forget escalating the sales of your products or services.In A NutshellSo, we saw how a mobile app can help your business improve customer experience, pushing the value of your brand to new heights, acting as one more channel of showcasing your business, bringing new users on board, and adding up multiple streams of revenue.

6. Direct and Personalized Channel

If people do not understand your business, you can't have a profitable business. The best way to make your customers understand about your business and services is a personalized experience that can be only done with a mobile app. Make sure you add personalized features like recommendations, shopping coupons, and attractive AR features like real-time trial, color and size selection, and more.

This will indirectly operate as your personalized marketing channel because users who has used your.

7. Earn Customer Loyalty

Who doesn’t love freebies and exciting rewards? Mobile apps that are easily accessible, and that provide timely rewards to their loyal customers are likely to have repeated customers. A customer loyalty program is the best addition for any mobile app because it is a win-win situation for both business and customers. 

8. Stand out from Competitors

A unique mobile app with unique features surely helps to stand out from other competitors in the market. What you can do is, analyze all your competitors and their services and implement the strategies, features, design, and other things keeping in mind how you can be better than them. 

You should consider creating a brand-specific environment like designs, and other services that resemble your business. This will make users remember about your brand.

9. Capture Customer Insights

The mobile app also helps you to collect customer insights to understand user preferences and track their behavior about usage. This way, you can improve your marketing strategies and make necessary changes in your mobile app by collecting user feedback and improving your brand offering for better results.

10. Brand Awareness

According to human psychology, our brain is very smart and memorizes everything we go through like images, text, music, etc.  A well-designed and functional mobile app can create a great impact on customers’ minds and make them remember your business name and services through images, videos, and other things. This eventually increases brand awareness among users.

11.  Boost Revenue Generation

The mobile app boosts your revenue generation.  Depending on your type of business, you can monetize your business via an app like by having various subscription plans with basic, advanced, and more. 

Pro tip: freemium is the best way to convert your free customers into paid ones. Offer them a free trial for a few periods and if they like your app service, users are more likely to be paid members. 

12.  Improve Customer Service

Mobile apps have been proven to offer the best customer service because users can easily reach out for help and support via the help section in the app.  This bridges the gap between user and business. An AI chatbot is a huge plus point in the app to assist the user with the problem and give instant solutions to the issues.

Why is ManekTech Your Ultimate Partner for Mobile App Development Excellence?

Manektech offers a diverse range of mobiile app development services to various business verticals. Our team has proven expertise in Android app development, IOS app development, native, hybrid, and progressive web applications, and much more.  We believe every business has different goals and requirements, hence the developers at ManekTech always follow a customer-centric approach to deliver the superior mobile app development service that works on multiple platforms.

For decades, we have developed thousands of apps, our team has a deep understanding of the latest mobile app trends, compatibility, functionality, and all essential factors. If you have a mobile app idea in mind, we can make an exceptional app for you. From concept to app development, our dedicated developer team is proficient in utilizing all the latest technologies and tools to develop high-quality apps.

Conclusion

Mobile apps are equally important in today’s fast-moving world if you want to run a profitable business. When used right, mobile apps can be a source of profitable business by reaching a wider audience via multiple channels.

Hope this article answers your question why businesses need mobile apps and other doubts. If you want to get started with mobile app development, reach out to Manektech to get free quotes.