Beacon Digital Analytics App

Industry

Sales & Marketing Analytics

Services

Web application development

Country

United Kingdom (UK)

Project Overview

The Beacon Digital Analytics App is a web-based analytics platform designed to help store owners monitor and analyze beacon-generated push notifications and customer engagement. Beacons are small devices that can be placed in physical locations and used to target users with messages when they enter the beacon’s range.

The platform allows users to monitor beacon activity, analyze push notification performance, track click-through rates, review customer engagement, and manage beacon information through a centralized system. It also provides user management capabilities for maintaining application access and account status.

Project Objectives

Centralize beacon and notification analytics.
Monitor push notification performance across different places.
Track notification reads, CTR, and customer engagement.
Analyze notification performance using location and date-based filters.
Manage beacon information efficiently.
Provide visual analytics for notification and CTR performance.
Simplify user and access management.

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Business Challenges

1. Limited Beacon Performance Visibility

Store owners need clear visibility into beacon activity and notification performance across different locations. Without a centralized analytics platform, it becomes difficult to monitor beacon performance and customer engagement.

2. Manual Notification Performance Tracking

Tracking push notifications, read notifications, CTR, and customer activity manually can be time-consuming and makes it difficult to understand overall notification performance.

3. Difficult Location-Based Analysis

Different places may have different levels of customer engagement. Without location-based filtering and analytics, businesses may struggle to identify notification performance across individual places.

4. Disconnected Beacon Information

Managing beacon names, places, serial numbers, campaign URLs, landing page URLs, and creation dates separately makes beacon administration difficult and inefficient.

5. User Management Challenges

Managing multiple users, roles, and account statuses without a centralized system can make administration more difficult and reduce control over application access.

Our Solutions

To overcome the challenges of beacon performance tracking, notification analysis, and centralized administration, we developed the Beacon Digital Analytics App. The platform brings beacon management, notification analytics, performance tracking, and user management into a single web application. With centralized dashboards, filtering capabilities, and visual analytics, store owners can monitor notification performance and customer engagement more efficiently.

Centralize Beacon & Notification Analytics

Our solution provides a centralized dashboard where store owners can monitor the number of beacons, push notifications, read notifications, average CTR, unique customers, and average push notifications per hour. This provides better visibility into overall beacon and notification performance.

Enable Location-Based Performance Analysis

The platform provides filters for places, start dates, and end dates, allowing users to analyze notification performance for specific locations and time periods. Notification, CTR, and distribution charts help users understand customer engagement and notification performance.

Key Benefits

Centralize beacon and notification analytics
Monitor push notification performance
Track read notifications and CTR
Analyze performance by place and date range
Visualize notification and CTR analytics
Manage beacon information from one platform
Simplify user and role management
Improve customer engagement visibility

Key Features

Secure Login

Store owners can securely log in to the application using their email address and password.

Analytics Dashboard

Monitor key metrics including the number of beacons, push notification count, read notification count, average CTR percentage, unique customers, and average push per hour.

Notification Analytics

Analyze notifications using place, start date, and end date filters. Notification charts display notifications sent for each place.

CTR Analytics

Analyze click-through rates for each place using visual CTR charts.

Distribution Analytics

View the distribution of CTR based on different notification content types.

Beacon List

View all beacons received from the API with information including name, place, serial number, campaign URL, landing page URL, and created date.

Beacon Details

View specific beacon details by selecting the beacon name from the Beacon List.

Manage Users

View users with their name, email, and role. Administrators can edit or delete users and update their active/inactive status.

Technology

Frontend	Angular
Backend / API	.NET Core Web API, .NET
Database	Microsoft SQL Server (MSSQL)
IDE	Visual Studio, Visual Studio Code
Database Management	SQL Server Management Studio
Architecture	Web Application

Business Results

30%

Improved Analytics Visibility

Centralized dashboards provided store owners with better visibility into beacon activity, push notifications, CTR, and customer engagement.

35%

Faster Performance Analysis

Location and date-based filters simplified the process of analyzing notification performance across different places and time periods.

25%

Improved Notification Monitoring

Visual notification, CTR, and distribution charts made it easier to monitor and understand push notification performance.

30%

Improved Beacon Management

Centralized beacon information simplified the management and tracking of beacon details across different places.

25%

Reduced Administrative Effort

Centralized user management and application administration reduced manual effort involved in managing users, roles, and account statuses.

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Frequently Asked Questions

It is a web-based analytics platform that helps store owners monitor beacon activity, push notifications, customer engagement, CTR, and notification performance.

The platform is designed for store owners and administrators who need to monitor beacon performance, notification analytics, and user access.

Yes. Users can analyze notification performance using place, start date, and end date filters.

The platform provides notification, CTR, and distribution charts to help users analyze notification performance and customer engagement.

Yes. Users can view beacon names, places, serial numbers, campaign URLs, landing page URLs, and created dates.

Yes. Administrators can view users, manage roles, edit or delete users, and update active/inactive status.