Project Overview
Cookie Twist is a bakery e-commerce platform that was designed to facilitate easy browsing and ordering of cookies and other bakery items by customers via the internet. This platform allows for a convenient shopping experience that includes variations of products, customizations, secure payment, order tracking, favoriting, and customer reviews.
The proposed solution will also have an administrative interface where management of users, food menus, categories, products, inventory, orders, rewards, website content, and analytics will be done. With the integration of Uber Eats, administrators will be able to manage delivery orders from the interface.
Project Objectives
- Provide an easy-to-navigate ordering website for bakery products.
- Make the purchase of cookies easy for customers.
- Include a payment gateway with Stripe.
- Include the delivery service by Uber Eats.
- Allow customers to track their orders and view order history.
- Enable the management of products, categories, and stock levels by administrators.
- Motivate customers through rewards, favorites, ratings, and review facilities.
- Get business intelligence from analytics and reporting.
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Business Challenge
Need for Online Bakery Store
Cookie Twist needed an exclusive online site where they would enable customers to explore bakery products, customize cookies, and order their preferred items without the need for physical store locations.
Complexity of Product Customization
Cookies and bakery products involved different customization options such as size, topping, add-ons, quantity, and other customizations. It was necessary to manage these customizations through the ordering process.
Delivery Management
There was a need for a reliable system to manage deliveries as well as to integrate online orders to be linked to external delivery services such as Uber Eats.
Order & Inventory Management
Manual order management and inventory management resulted in delays, wrong inventory details, and inability to check the availability of products in the inventory.
Customer Engagement
There was a need to provide features to enhance purchase and customer engagement, such as favorites, ratings, reviews, and rewards.
Our Solutions
In response to Cookie Twist’s requirement for an efficient online ordering and management tool, our team helped them build a user-friendly website with features like easy login, quick registration, and a great search function.
Simplified Online Cookie Ordering Customers can browse the featured/best selling products, search for the desired product, filter it, choose a product variant, add a topping/add-on, and order using the efficient checkout facility.
Integrated Delivery & Order Management The integrated system connects to Uber Eats so that the admin can monitor and manage the delivery orders along with the order status. The customers can also check their order history, details, payment status, and QR code.
Product and Inventory Management The administrator can control the food items menu, their categorization, price, inventory, and so forth using a single platform. The low stock management ensures better management of the inventory of bakery products.
Key Benefits
- Enable convenient online cookie and bakery product ordering
- Simplify product customization and checkout
- Support secure online payments through Stripe
- Integrate Uber Eats for delivery order management
- Centralize product, category, and inventory management
- Provide customers with order tracking and order history
- Improve customer engagement through rewards and favorites
- Enable ratings and reviews for bakery products
- Provide centralized business analytics and insights
- Simplify website content and administration
Key Features
User Access & Registration
Secure login and registration with email/password, Google, Facebook, and Apple Sign-In, including email verification and password recovery.
Home & Product Browsing
Customers can explore featured, best-selling, and daily products with search, filters, categories, and product details.
Product Customization
Customers can select product variations such as size, quantity, toppings, and add-ons before adding items to the cart.
Cart & Checkout
Users can manage cart items, add delivery details, and complete orders through a streamlined checkout process.
Payment Integration
WooCommerce-based e-commerce with secure Stripe payment processing.
Order Management
Customers can view order history, order details, payment status, QR codes, and provide ratings and reviews.
Favorites & Profile
Users can save favorite products, manage their profiles, and update account passwords.
Live Chat
Integrated live chat through a webview for customer communication.
About Us
Provides information about the Cookie Twist brand and business.
Technology
| Frontend | WordPress |
| Backend | PHP |
| Database | MySQL |
| E-commerce Platform | WooCommerce |
| Payment Gateway | Stripe |
| Delivery Integration | Uber Eats API |
| Development Tools | Visual Studio Code |
| Architecture | WordPress-based E-commerce Architecture |
Business Results
35%
Increased Online Ordering
The new e-commerce platform provided customers with a convenient way to browse, customize, and purchase bakery products online.
40%
Improved Order Management Efficiency
Centralized order management and Uber Eats integration reduced manual coordination and made it easier to monitor order status.
30%
Improved Inventory Visibility
Centralized inventory management provided administrators with better visibility into product availability, stock levels, and low-stock items.
25%
Improved Customer Engagement
Features such as favorites, rewards, ratings, reviews, and customer accounts encouraged repeat interactions and improved the overall shopping experience.
Product Gallery
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Frequently Asked Questions
Cookie Twist is an online baking e-commerce website where customers can browse, customize, and order different cookie and bakery products online.
Yes. Customers are free to choose from different variations of available products such as size, quantity, toppings, add-ons, and others.
Yes. The website uses WooCommerce and Stripe as tools for e-commerce and online payment processing, respectively.
Yes. The integration with the Uber Eats API allows to see and manage orders made via Uber Eats.
Yes. Product management features allow you to create, update stock levels, and monitor product availability.
Yes. Customers can view their order history, detailed information about the order and payments, and QR codes of individual orders.
Yes. The administrators can create their own reward program and allocate points based on purchases, referrals, and promotions.
Yes. Customers can mark products as their favorites.
