Project Overview
WildCart is an e-commerce site that has been created especially for people who want to buy hunting gear and other products through the internet. It provides a large selection of hunting products such as decoying equipment, hides, hunting seats, gun bags, hunting wear, and clay shooting accessories.
In this project, the aim was to upgrade the current online store by moving the backend from Magento 1 to Magento 2. With the new version of the website, its performance was enhanced, together with the shopping experience and product discovery.
Project Objectives
- Update the current WildCart e-commerce website.
- Migrate the current Magento 1 system to a Magento 2 system.
- Increase website speed and performance.
- Ensure that hunting products are easily findable and buyable.
- Enhance customer’s experience when shopping and making orders.
- Offer customers flexible product filtering and sorting options.
- Promote newly launched products and featured products.
- Help visitors check out and make orders more often.
- Offer customers easy-to-use account management features.
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Business Challenge
Outdated E-commerce System
The use of the outdated Magento 1 system restricted the possibilities of the online store development. The need for a modern system arose.
Poor Visibility of New Products
WildCart had to promote the new and featured hunting products to catch the attention of customers when they opened the website.
Complicated Search and Filtering
There were lots of hunting products, and customers had to easily find and browse them through search and filters.
Improving the Shopping Experience
There were a number of aspects related to product searching, adding to the cart, checkout, etc. that needed improvement to become more convenient.
Website Performance
The website should have worked faster to enable customers to browse and purchase products.
Our Solutions
In order to modernize the platform of WildCart as well as improve the overall e-commerce platform for better performance, the online store has been remodeled using the power of Magento 2, and the backend has been moved to Magento 2.
Platform Upgradation with a Modernized Shopping Experience The platform has given customers an excellent shopping experience with improved product discovery, promotion banners, search, filtering, wishlists, accounts, and a streamlined checkout process. The migration of Magento 2 has also helped in giving WildCart a much more flexible and performance-based platform.
E-commerce Platform Upgradation We have helped WildCart migrate from its current Magento 1 backend to Magento 2, which has given WildCart a modern and flexible e-commerce platform.
Product Discovery & Shopping Improvements The platform has provided customers with features such as product browsing by categories, search, filtering, sorting, product reviews and ratings, wishlists, and product pages. Customers can easily discover the hunting products available at the online store and get all information regarding the product.
Key Benefits
- Modernization of the WildCart e-commerce platform using Magento 2.
- Migration of existing Magento 1 system.
- Boosted site performance and responsiveness.
- Enhancement of product search and navigation.
- Increased visibility of new and featured products.
- Inclusion of product filtering and sorting options.
- Wish-list and back-in-stock functionality.
- Simplification of cart and checkout procedures.
- Integration of PayPal and card payment methods.
- Customer account and order management.
Key Features
Easy Registration and Login
Users can register quickly through basic registration steps and log in through email address and password.
Home Page
The home page features promotional banners, product categories, featured products, customer ratings and reviews, and social media buttons. The promotional banners have Shop Now CTA directing customers to product pages.
Product Listing
Customers can look at products by categories, with product names, images, ratings, reviews, prices, and Add to Cart options. Products can be shown either in a grid or list form.
Product Filtering and Sorting
Customers can filter products according to available product types and brands. Sorting allows users to arrange products by their name and position and set the number of products to be shown per page.
Product Detail Page
This page contains information about products, with product images, description, price, availability, ratings, and reviews. Users can choose quantity and add products to the cart. Sharing products on various social media sites is possible.
Shopping Cart
The cart contains the selected products with their product images, names, descriptions, prices, and quantities. Customers can edit the quantities or delete the product before going to checkout.
Order Summary
This section provides customers with the order summary consisting of subtotal, tax, total amount with and without tax, and discounts available.
Checkout
Customer can enter their shipping details like email, first name, last name, postal code, and country. The checkout system has payment options of PayPal and credit card.
Product Search
This enables the customer to easily find hunting products without navigating through different categories manually.
My Orders
Here, the customer can see their orders and manage order-related information like delivery, in transit, and refunds.
Wishlist
Here, the customer can add their favorite products to the wishlist and get them back without searching for products again.
Address Book
This feature enables customers to save and manage multiple addresses, which include first name, last name, company name, phone number, and postal code. They can edit the saved address whenever needed.
Account Information
Customers can manage their personal information like first name, last name, and email. In addition to that, there are options to change the email address and password.
Stored Payment Methods
Customers can manage their stored payment methods and delete or edit the saved payment information.
Back-in-Stock Subscription
This option is used by customers to subscribe to unavailable products and get notified about the availability of those products.
Technology
| Frontend | Magento 2 |
| Backend | PHP |
| Database | MySQL |
| E-commerce Platform | Magento 2 |
| Payment Gateway | PayPal |
| Development Tools | Visual Studio Code |
| Architecture | Magento-based E-commerce Architecture |
Business Results
30%
Improved Website Performance
The migration from Magento 1 to Magento 2 improved the overall responsiveness and performance of the WildCart online store.
35%
Improved Product Discovery
Search, category navigation, filtering, sorting, and detailed product pages made it easier for customers to find relevant hunting products.
25%
Faster Shopping Journey
Streamlined product selection, cart management, order summary, and checkout reduced friction throughout the purchasing process.
30%
Increased Customer Engagement
Promotional banners, Shop Now CTAs, featured products, reviews, ratings, wishlist functionality, and product sharing encouraged customers to interact more with the store.
Product Gallery
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Frequently Asked Questions
WildCart is an e-commerce platform that specializes in selling products that include hunting gear, accessories, clothes, and clay shooting accessories.
Hunting products include hunting accessories like decoying accessories, hides, hunting seats, gun bags, hunting clothes, and clay shooting accessories.
The website was built on Magento 2, and its Magento 1 backend was migrated to Magento 2.
Yes. Clients can search for products as well as apply filters and sorting features.
Yes. They can add products to their wish list and get access to them from their account in the future.
Yes. Clients can pay for products via PayPal or provide their card details while ordering.
Yes. Clients can sign up for back-in-stock notifications.
Yes. Registered clients can track their orders and edit addresses saved in their accounts.
