OTT App or Video Streaming App Development

With the rise of video streaming apps like Netflix, Hotstar, and more, our client got the idea of ott platform development. The client already has a website but to reach a wider audience base, he approached us to create an OTT app for the same. During the discussion, the client mentioned he wanted some unique features to make the app different from others. As users find most OTT streaming platforms expensive, the main focus of clients is on easy-to-use OTT and affordable pricing plans.

Challenge:

The client wanted more engagement and hence the requirement was to allow users to engage with the OTT and review the films, and series according to the trend. The difficulty in this process comes from the need to install a not-so-seriously interactive review and rating system within the app that matches user and trendiness. This includes the development of a proper user interface (UI), the backend component that will store and later display the reviews as well as the introduction of new features like real-time updates feature, trend tracking feature, and personalized recommendations, while the application’s best possible performance and scalability is being sustained.

Also implementing secure login and authentication was a challenge as the app stores the payment information when a user buys the OTT subscription.

Solution:

Being the top mobile app development company, our experts at Manektech begin by creating an overview of the app and analyzing the details of the functional and non-functional requirements of the app.

Keeping current needs and future requirements in mind, we followed the agile method and took continuous feedback from clients as we developed specific parts of the app. Below are the key features we implemented.

Key Features:

1. User Registration and Profiles: Allows users to sign in and create their account on the app.
2. Content Browsing and Search Filters: Allows users to search content by genres, trends, languages, and popularity.
3. Streaming Features: Users can stream at different speeds and download offline.
4. User-Centric Interface: We worked on a UI that is easy to navigate which makes the app easily understandable and functional.
5. Robust Backend Development: Our developers created a secure back-end database to store, manage, and display user-generated reviews.
6. Real-Time Updates and Trend Tracking: This feature shows the latest reviews instantly on the top to give users an idea about the movies, and series.
7. Personalized Recommendations: The AI-driven recommendation engine suggests content based on user preferences, ratings, and trending topics.
8. Secure Login and Payment Protection: Advanced login authentication methods, including multi-factor authentication, and encrypted storage for payment information for secure subscription purchases.

Result:

• Expanded User Base: We used a grid layout and minimal design to classify movies, series, and other content. This helped in unifying the user experience and increased the user base. 
• Affordable Revenue Models:  We introduced affordable subscription models which eventually improved user base as well as our financial model.
• Easy Content Discovery: The advanced search filter and simple layout helped the user to easily find their favorite OTT programs without wasting time.
• Effortless Streaming: With the personalized recommendation, option for different data modes users can now stream effortlessly according to the data available. And download offline when needed.

Technologies and Tools:

• Front-end: HTML5, CSS3, JavaScript,Flutter
• Back-end: Node.js, Python
• Database: MYSQL, Microsoft SQL