Digital Marketing Manager

Introduction

We are looking for a Digital Marketing Manager to lead and execute digital marketing strategies for multiple clients across industries like Healthcare, SaaS, E-commerce, and Real Estate. This role will oversee a team of 20+ specialists, including SEO experts, content marketers, PPC specialists, and designers.

Why Join ManekTech?

• Work with an award-winning agency with 14+ years of experience.
• Opportunity to lead a 20+ member digital marketing team.
• Exposure to global clients in diverse industries.
• Work with cutting-edge AI tools & automation platforms.
• A Great Place to Work Certified company.

Job Responsibilities

• Develop and execute multi-channel digital marketing strategies for multiple clients.
• Optimize digital campaigns for SEO, PPC, email marketing, social media, and content marketing.
• Plan and execute paid ad campaigns across Google Ads, Meta Ads, LinkedIn Ads, Twitter Ads.
• Manage budgets and optimize ad spend vs. ROI.
• Set up A/B testing for ad creatives and landing pages.
• Oversee technical SEO, on-page, and off-page SEO strategies to improve rankings.
• Conduct competitor analysis and market research.
• Implement conversion rate optimization (CRO) strategies for landing pages.
• Manage organic and paid social media strategies across platforms (Facebook, Instagram, LinkedIn, YouTube).
• Implement email marketing automation strategies to nurture leads.
• Oversee CRM integrations (HubSpot, Zoho CRM, Mailchimp).
• Act as the primary point of contact for clients, providing strategy updates and campaign reports.
• Engage with senior stakeholders to align marketing strategies with business goals.
• Lead a team of SEO specialists, PPC managers, content marketers, and social media strategists.
• Conduct regular team meetings, training sessions, and performance reviews.
• Website Traffic Growth (Organic & Paid)
• Lead Generation & Conversion Rates
• ROI on Paid Campaigns

Industries & Business Types This Role Will Focus On

• B2B & B2C Marketing
• Healthcare, SaaS, E-commerce, and Real Estate
• Startup and Enterprise-level Marketing Strategies

Challenges This Role Should Be Prepared For

Managing multiple client accounts and marketing campaigns simultaneously while keeping up with Google’s evolving SEO algorithms can be challenging. Staying ahead of competitors in paid search and social media trends requires continuous adaptation and strategic planning. Additionally, scaling paid ad campaigns while maintaining a low Cost of Customer Acquisition (CAC) is a constant balancing act. On top of these challenges, effectively managing a hybrid team of remote and in-office digital marketers adds another layer of complexity to the process.

Technical Skills Required

• SEO & SEM: Google Search Console, SEMrush, Ahrefs, Moz, Google Ads.
• Paid Advertising: Google Ads, Meta Business Manager, LinkedIn Ads, Twitter Ads.
• Social Media Management: Hootsuite, Buffer, Sprout Social.
• Email Marketing & Automation: Mailchimp, HubSpot, GetResponse, ActiveCampaign.
• Analytics & Reporting: Google Analytics, Google Data Studio, Clarity, Hotjar.
• Marketing Automation & CRM: HubSpot, Zoho CRM, Salesforce.
• Content Management: WordPress, Shopify, Webflow, Wix, Elementor.
• AI & Automation Tools: ChatGPT, inVideo, MidJourney, Jasper AI.

Non-Technical Skills Required

• Leadership & Team Management: Ability to lead a team of 20+ digital marketing specialists.
• Client Management: Strong communication and presentation skills for handling clients.
• Project Management: Ability to manage multiple client projects simultaneously.
• Analytical Thinking: Strong data analysis skills to optimize marketing campaigns.
• Creativity & Innovation: Ability to develop unique marketing strategies.