Project Overview
OptiQuirk is a bespoke eyewear e-commerce platform aimed at bringing a personalized optical shopping experience into the online world. With the help of OptiQuirk, customers can browse for eyewear, personalize the frames, compare products, measure pupillary distance, and virtually try on glasses before purchasing them.
This solution was designed for the client in order to assist him in expanding his current retail store into e-commerce, as well as give customers an interesting and convenient way to buy eyewear online. The advanced functionality includes virtual try-on, product personalization, filtration, product comparison, wishlist, order tracking, and guest checkout.
Project Objectives
- Create an all-in-one digital presence for the eyewear retailing venture.
- Allow customers to be able to shop for eyewear on the web.
- Enable personalization of frames through customization.
- Virtual try-on facility for eyewear.
- Simplified process for finding the right product using advanced searches and filters.
- Facilitate comparison, save, and customization of eyewear products.
- A smooth process of payment, order management, and return of eyewear products.
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Business Challenge
Inconvenience with Online Shopping
The client already had a website, but the e-commerce functionalities were incomplete. The client did not have the ability to offer customers a convenient experience of browsing, customizing, and purchasing eyewear products.
Complexity with Virtual Try-On Feature
One of the most challenging tasks was to provide realistic virtual try-on functionality. The feature needed to be able to place different types of eyewear frames on a customer’s face and provide a nice and easy-to-use experience.
Customization with Eyewear Products
People can have different preferences regarding the frame model, color, patterns, lens color, size, and material of eyewear products. Therefore, it is important to provide multiple options to customize eyewear products in a simple manner.
Difficulty with Product Discovery
There are a lot of eyewear products with different attributes and features. It is necessary to ensure that customers can quickly find the products they need. Otherwise, it would take a lot of time to browse through all the products.
Convenience with Online Purchase Journey
It is necessary to give customers an easy opportunity to compare, add products to favorites, use coupons, make purchases, track their delivery and return orders.
Our Solutions
To ensure the client meets the needs of its customers by offering them a total online eyewear shopping experience, we have created an e-commerce site that offers such features.
Build a Total Eyewear E-commerce Experience The site allows clients to browse through the eyewear category, search for products, filter through products using advanced filters, view product information, zoom product pictures, compare products, add items to the wish list and shopping cart, and complete purchases online.
Facilitate Eyewear Customization for Individuals We have devised an eyewear customization process where the customer will have the liberty to select the model of eyewear, the frame color, pattern, and color of the lenses. This is to ensure that customers will be able to customize eyewear based on their own preferences.
Virtual Try-On Feature A virtual try-on feature is available, which allows users to try on eyewear before they purchase it. This feature has been optimized for different devices to make the online eyewear buying process easy.
Key Benefits
- Facilitate a full purchase process of eyewear online
- Provide a virtual try-on feature
- Provide customized frames and lenses
- Facilitate efficient product discovery through filters
- Ease the eyewear comparison process
- Enable saving of customer’s favorites
- Facilitate an easy checkout process
- Order tracking and returns functionality
- Provide a responsive shopping experience across all devices
- Extend the experience of the client in retail to the online domain
Key Features
Sign In & Sign Up
Users are able to sign up to get access to account management and personal shopping features.
Eyewear Category
Users can look for products among different eyewear categories depending on the type they like.
Advanced Search Feature
An advanced search option enables users to instantly find products that they need without having to scroll through all available products.
Product Filtering
Multiple product filters enable users to sort products based on such parameters as frame type, frame shape, color, brand, frame size, price range, gender, material, weight group, prescription type, and frame width.
Product Images Zoom Feature
Users are able to zoom in on product images to get a closer look at the frame, textures, colors, and designs.
Customization of Eyewear Glass
A customization option helps users customize their eyewear glasses by choosing frame models, frame colors, patterns, and lens colors.
Virtual Try-on
This service allows customers to try on different frames of eyewear and see how they fit their face online without physically visiting the store.
PD Measurement
There is a pupillary distance measurement option that will help clients to measure the distance between the eyes and find out what frame of eyewear will suit them better.
Product Comparison
Clients can choose several eyewear products and compare them regarding design, specifications, and price.
Wishlist
Customers have an opportunity to create their wishlists where they can save their favorite products and return to them later while making a decision to purchase.
Shopping Cart
Here, users can review chosen eyewear products, change the quantity of products, remove them from the cart, and continue to the checkout.
Coupon Management
This service gives an opportunity to use available coupons and promotions during the purchasing process.
Order Tracking
Clients can check the status of their order and monitor its delivery after placing the order successfully.
Easy Return & Exchange
This function allows users to cancel their order, request a return or exchange if the purchased product doesn’t satisfy their needs.
Guest Checkout
Shoppers can make purchases without having an account set up, thereby minimizing the process for completing the purchase.
Technology
| Frontend | Shopify |
| Backend | PHP |
| Database | MySQL |
| E-commerce Platform | Shopify |
| Development Tools | Visual Studio Code |
| Architecture | Customized E-commerce Architecture |
Business Results
35%
Improved Online Shopping Experience
The customized e-commerce platform provided customers with a complete digital eyewear shopping journey, from product discovery and customization to checkout and order tracking.
40%
Increased Product Engagement
Interactive features such as virtual try-on, product image zoom, product comparison, wishlist, and customization encouraged customers to explore eyewear products more actively.
30%
Faster Product Discovery
Advanced search and detailed product filters helped customers quickly narrow down eyewear based on their preferred specifications.
25%
Improved Purchase Convenience
Guest checkout, coupons, online cart management, and streamlined purchasing reduced unnecessary steps during the buying process.
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Frequently Asked Questions
OptiQuirk is a specialized eyewear online shopping platform where people can browse, customize, try on, compare, and purchase eyewear products.
Yes. People can try on various eyewear models and see whether they suit them before making a purchase.
Yes. They can customize their eyewear as they will be able to select the eyewear model, its color and pattern, as well as the color of the lens.
People can filter eyewear by frame types, shapes, color, brand, size, price, gender, materials, weight category, prescription type, and frame width.
Yes. Users can compare multiple eyewear products by their design, specifications, and price.
Yes. Users can make an order without registering using the guest checkout option.
Yes. Users can track the order status and its delivery.
