Home Spectra: Real Estate Customer Relationship Management Solution

In the real estate domain, our client aimed to simplify property transactions and enhance communication between real estate professionals and clients by developing a customer relationship management solution. They envisioned a CRM for real estate to enable seamless interactions, allowing individuals to effortlessly explore properties, communicate with agents, and facilitate transactions—all from the comfort of their homes. The goal was to create a real estate CRM integration solution where users can easily connect with real estate professionals, get property insights, and streamline the entire real estate process, making it more accessible and convenient for everyone involved.

Challenge:

During web app development, our team had to navigate the complexity of integrating Internet Data Exchange (IDX) and Multiple Listing Services (MLS) into the real estate web application. The task involved managing multiple data sources and ensuring real-time updates without slowing down the platform. Additionally, integrating this vital real estate data with various internal customer relationship management (CRM) systems added a layer of complexity, requiring careful coordination to maintain consistency and efficiency across the platform. Balancing these integrations demanded technical expertise and strategic planning to create a user-friendly real estate web platform.

Solution:

Home Spectra offers a complete customer relationship management solution that meets the client’s requirements. With a simple registration process and sign-in, the web application provides all the features & functionalities that an investor would look forward to while considering investing in real estate. The designers provided a modern and elegant-looking home screen with quick tabs like Search, Valuation, Sell, Buy, Rent, and so on. The website also provides the facility of Packers & Movers, who can care for customers, from carefully packing your items to providing quick and efficient transportation.

Through this real estate web application, interested investors can request a viewing by booking an available day & time slot and personally examining the property.

Additionally, investors are facilitated with the Valuation feature, which allows them to enter required details about any property they wish to evaluate, whether personal or any other.

Moreover, this custom solution for real estate provides a user-friendly interface for admins, agents, and users to log in and manage properties, reports, analytics, customer interactions, and calendar bookings.

Key Features:

• Easy Sign-up/Sign-in Experience:
  • Customer onboarding with an easy sign-up experience.
  • Integration of one-click sign-up options through Google or social media accounts.
• Photo Gallery:
  • Well-structured photo gallery for showcasing property and building images.
• Catalogue:
  • Detailed property catalog listing primary features.
  • Favorite list feature for saving preferred properties.
• Geolocation and Interactive Map Accessibility:
  • Geolocation feature for guiding users to property locations.
  • Interactive map accessibility for better property location understanding.
  • Users can view the properties on the map with multiple information in one screen, which allows users to stay on one page longer.
• Property Search and Filters:
  • Search bar for quick property lookup.
  • Filtering options based on size, type, price, etc.
• Communication and Notifications:
  • In-app messaging and video call features for seamless customer-seller communication.
• Detailed Property Information:
  • Property details include location, rooms, bathrooms, area, amenities and more information related to the different property types like rent, Buy, Sell, Rent, Landlords, New Homes, Mortgages, News, Area Guides, 3D virtual reality tours property videos, etc.
  • User comments and ratings for the enhanced information.
  • Each property will show its agent where customers can input their name and contact information to book the property visit.
• CRM Arrangement:
  • Integration of CRM tool for optimised sales strategies.
  • Admin and agents can view the analytics and manage the property and MLS information from their login portal.
  • Track customer information and alerts/notification features.

Result:

Home Spectra makes real estate investment easy and efficient. By perfectly integrating important real estate data and CRM systems, the platform offers a user-friendly experience for everyone involved. Investors can easily search, view, and evaluate properties, book appointments, and access detailed property information. Admins and agents can manage properties, track customer interactions, and analyze data with ease. Home Spectra is designed to meet all your real estate needs in one convenient place.

Technologies and Tools:

• Backend: PHP
• Database: MYSQL
• Platform: Wordpress
• Tools: VS Code
• Other Technology: Stripe, Twilio, IDX, Zillow MLS Integration