Project Overview
This is an e-commerce site designed specifically for the Crumlin Road Gaol, which is an old nineteenth-century Grade A listed building that used to be a prison but now acts as a visitor attraction site and an event venue.
The system allows people to have all their experience through this digital platform in relation to the Gaol Experience, Troubles Tours, weddings, conferences, venue hire, gift vouchers, catering services, and many more. This platform will enable people to book tours, choose time slots, buy gift vouchers, use promotional codes, do online transactions, and even see information in different languages and currencies.
Project Objectives
- Development of a fascinating digital solution for guests.
- Simplification of the process of booking tours and attractions.
- Online purchases of gift cards and vouchers.
- Secure online payment processing system.
- Multi-language support, multi-currency.
- Increased visibility of events, tours, venue services.
- Content management and gallery centralization.
- Information about location and visitor accessibility.
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Business Challenge
Complicated Management of Visitor Experiences
There are multiple experiences, tours, venues, and events that are available to Crumlin Road Gaol’s visitors. It was necessary to design a good website that would help visitors access this information in a simple way.
Manual Tour Booking System
It is hard to organize tours without the ability to use an online booking system, since this may complicate things and lead to additional difficulties in the process.
Various Products and Services
The attraction offers various products and services such as tours, weddings, conferences, venue hire, gift cards, catering, and many others. It became necessary to manage all these products and services via one platform effectively.
Needs of International Visitors
International visitors require access to information presented in the language that is convenient for them and the possibility to make transactions in the currency of their choice.
Online Purchasing
It was necessary to provide the possibility to purchase tours and gift cards via the website.
Our Solutions
To tackle the difficulties of handling multiple visitor experiences, bookings, services, and online purchases, a centralised Visitor Attraction Website was designed for Crumlin Road Gaol. This includes discovery of attractions, booking of tours, purchase of gift cards, promotion, multilingual support, currency support, and events all in one digital platform.
Structured Visitor Experiences & Services We have designed a category and parent-child categories structure that enables visitors to find different services ranging from Gaol Experience, Troubles Tours, Conference and Venue Hire, Weddings, Gift Cards, Coach Parking, Outside Catering, and Cuffs Bar and Grill.
Simplified Online Booking & Payment It offers users a booking process where they are able to pick their date in a calendar view on a monthly basis, select time slots, enter the number of visitors, and make their booking online. Integration of PayPal facilitates the payment process, while promotion codes can be applied at checkout.
Key Benefits
- Streamlining attraction and event details
- Facilitating tour booking on the internet
- Enabling online payments securely
- Providing gift card or voucher purchasing facility
- Enhancing visitor interaction via visual galleries
- Multilingual and multi-currency support
- Provision of easy location and direction access
- Making news and website content management easier
- Facilitating visitors’ inquiry administration
Key Features
Home Page
A visually engaging homepage presents the key visitor experiences and services, including Gaol Experience, Troubles Tours, Conference and Venue Hire, Weddings, Gift Cards, Coach Parking, Outside Catering, and Cuffs Bar and Grill.
Parent/Child Category Management
Visitors can select a main category and explore its related child categories. Each category provides detailed information along with relevant booking options.
Easy Booking
Visitors can select a preferred date from a monthly calendar, choose an available time slot, and specify ticket quantities based on Children, Adults, and Senior Citizens.
Promotional Code
Users can enter promotional codes during checkout to receive applicable discounts or special offers.
Gift Card
Visitors can browse available gift vouchers, select their preferred option, provide the required address information, choose a payment method, and complete the purchase online.
Payment Integration
PayPal was integrated to provide secure online payment processing for tour bookings and gift card purchases while simplifying the checkout experience.
News Management
Visitors can browse news articles with images, titles, summaries, and publication dates. Selecting an article opens the complete news information.
Gallery
A dynamic image gallery allows visitors to explore collections of images organized into categories. Each category includes a masonry-style image layout, while administrators can upload and manage images through WordPress.
Multiple Currency Support
The website supports multiple currencies, allowing visitors to select their preferred currency and view relevant pricing throughout the website.
Multi-Lingual Support
The platform supports multiple languages using the WPML plugin, allowing visitors to switch between available language versions and access website content in their preferred language.
Google Maps Integration
Google Maps integration provides visitors with interactive location information, physical address details, nearby locations, and directions to the attraction.
Booking Enquiry
Visitors can submit enquiries for group and school visits by providing details such as visitor information, group size, preferred visit date and time, catering requirements, contact details, address, and additional messages.
Technology
| Frontend | WordPress |
| Backend | PHP |
| Database | MySQL |
| CMS | WordPress |
| Payment Gateway | PayPal |
| Multilingual | WPML |
| Maps | Google Maps |
| IDE / Tools | NetBeans |
| Architecture | CMS-Based Web Architecture |
Business Results
30%
Improved Booking Efficiency
The online booking workflow simplified date, time-slot, and visitor selection, reducing manual effort and making the booking process more convenient for visitors.
35%
Increased Visitor Engagement
A visually rich website with structured attraction categories, galleries, news, and detailed experience pages improved how visitors explored and interacted with available services.
25%
Reduced Administrative Effort
Centralized content, booking enquiries, gallery management, and service information reduced repetitive administrative activities.
30%
Improved International Accessibility
Multilingual and multi-currency functionality made the platform more accessible to international visitors and supported a broader visitor audience.
Product Gallery
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Frequently Asked Questions
It is an online platform that has been developed by Crumlin Road Gaol to display visitor experience, tours, events, venue, gift cards, and other attractions along with online booking and payment facilities.
Visitors can explore Gaol Experience, Troubles Tours, Conference and Venue Hire, Weddings, Gift Cards, Coach Parking, Outside Catering, Cuffs Bar and Grill, and many more services offered by them.
Yes. Visitors can pick a date, available time slot, number of Children, Adults, and Senior Citizens, and make an online booking.
Yes. PayPal service has been added in order to process online payments.
Yes. Visitors can pick up a gift voucher, fill in the required fields, pay for it using one of the payment methods, and purchase it online.
Yes. Multilingual content has been provided on the website using WPML.
Yes. Visitors can select the preferred currency while browsing or purchasing something.
Yes. There is a special booking enquiry form where groups/schools can make their booking enquiries, which include group size, booking date and time, catering needs, contact details, and any other message.
